About Us

When it comes to developing talent in the animal health, animal nutrition and veterinary industries, we’re your experts. We all learned about people by working in the animal health industry.  If your business touches the world of animals – health, nutrition, veterinary care, services – and you want the best team possible, you are in the right place.


Robert Jones, PhD PresidentRobert Jones, PhD President

Bob’s thirty-year career in animal health began with a PhD in Animal Science and grew to include leading commercial organizations for top animal health companies in both the US and international markets. One of the most experienced leaders in the industry, with a long track record of identifying and developing top talent, Bob is also a certified Innermetrix coach and an expert in the ADVanced Insights Profile tools. Bob has a particular passion for working with senior leaders and sales forces, and improving business competitiveness through people as well as the products they sell.

Robert Watson Jones

Contact Bob Jones at 336-456-0583 or bob@itsallaboutpeople.com.


Nicole Wyche, Coach

A proud South Dakotan, Nicole used her degree in Animal Biology as a springboard to a 15-year career in Technical Services and Product Support for some of the animal health industry’s top companies. As she developed into a leader of technical support experts, Nicole discovered her own passion for helping other people perform at their best. Nicole is a certified Innermetrix coach and a Gallup-certified CliftonStrengths coach.


Nicole Wyche

Contact Nicole Wyche at 336-456-0583 or nicole@itsallaboutpeople.com.


Amanda McDavid, MEd, Administrative Manager

Amanda lives in Greensboro, NC with her husband, three children (including twins), and her Shih Tzu, Ellie. Amanda is originally from Tennessee where she earned a Bachelor’s degree in Interdisciplinary Studies and then a Master’s degree in Education. Amanda spent the majority of her career in education and also managed a daycare center before joining Brakke as an administrative manager.

Amanda McDavid

Contact Amanda McDavid at 336-456-0583 or amanda@itsallaboutpeople.com.


Meet the rest of the Brakke Team

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